Privacy policy.

Privacy Policy – Elite Motorworks Ltd

Last Updated: 19/10/2025

At Elite Motorworks Ltd, we are committed to protecting the privacy and security of our customers’ personal data. This Privacy Policy explains how we collect, use, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our services, you agree to the terms of this Privacy Policy.

1. Data Controller

Elite Motorworks Ltd, based in Cheltenham, Gloucestershire, is the data controller for the personal data you provide to us.

2. Information We Collect

We may collect and process the following types of personal data:

  • Personal Details: Name, address, phone number, and email address.

  • Vehicle Information: Make, model, registration number, and service history.

  • Payment Information: Payment details (bank or card information), processed securely via our payment providers.

  • Technical Data: IP address, device information, and browsing activity via cookies.

3. How We Use Your Information

Your personal data is used to:

  • Provide mobile mechanic services, including diagnostics, repairs, servicing, and restoration.

  • Communicate about appointments, invoices, and service updates.

  • Process payments securely.

  • Improve services and customer experience.

  • Comply with legal and regulatory obligations.

4. Legal Basis for Processing

We process your personal data based on:

  • Contractual Necessity: To fulfil our service agreements.

  • Legitimate Interests: To manage our business, maintain customer relationships, and improve services.

  • Legal Obligation: To comply with UK laws and regulations.

5. Data Storage and Security

Your data is securely stored using appropriate technical and organisational measures to prevent unauthorized access, loss, or misuse. Only authorised personnel can access your data. Security practices are regularly reviewed.

6. Data Sharing and Third Parties

We do not sell or rent your data. We may share data with trusted third parties to provide services:

  • Payment processors.

  • Parts delivery and logistics providers.

  • IT service providers for system maintenance.

All third parties are bound by strict data protection obligations.

7. Data Retention

We retain personal data only as long as necessary, including legal, accounting, or reporting requirements. Typically, customer data is retained for a minimum of six years for tax and legal compliance.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request access to your personal data.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data (subject to legal limits).

  • Restrict Processing: Limit processing in certain circumstances.

  • Data Portability: Receive your data in a structured, machine-readable format.

  • Object: Object to certain types of data processing.

To exercise your rights, contact us (see Section 12). Identity verification may be required.

9. Cookies and Website Analytics

Our website uses cookies to improve functionality and browsing experience. You can adjust or disable cookies in your browser, though some features may be affected. We may also use analytics tools to monitor traffic and improve our services; these do not identify individuals.

10. Third-Party Links

Our site may include links to external websites. Elite Motorworks Ltd is not responsible for their content or privacy practices. Please review third-party privacy policies when visiting external sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Significant changes will be posted on our website. Continued use of our services indicates acceptance of the revised policy.

12. Contact Us

For questions or concerns regarding your personal data:

Elite Motorworks Ltd
26 Whitemarsh Close, Cheltenham, Gloucestershire, GL51 0PT UK
Email: support@elitemotorworks.co.uk
Phone: 01242 351660

Last Updated: 19/10/2025